GINGER CAMPBELL has been active in event production, public relations, and entertainment marketing for over 10 years. Her M.B.A. in Marketing and International Business from the Kellogg Graduate School of Management at Northwestern University gives her a keen business sense and understanding of added value for clients. Managing operations and raising over $2.5 million dollars in sponsorship dollars for Chicago's largest events, The Taste of Chicago, the Blues, Jazz and Gospel festivals, prepared her for the next phase of production--corporate hospitality. For the Steve Winwood "Roll With It" tour, she represented Michelob in 33 markets nationwide, hosting pre- and post show events for the client, media and artists. As a result, she is an expert in mega-production logistics in challenging venues, and has extensive experience in on-site management, union labor negotiations, audio/visual set up and execution, crisis management, show production, crowd control as well as ensuring an on-time and on budget event.

With the inception of SNAP PRODUCTIONS in Los Angeles over 10 years ago, Ginger has been producing creative and exciting events for corporate clients both nationally and internationally. Beginning with Hewlett Packard, Ginger created a series of sales incentive events to get HP’s top sales staff revved up to make a billion dollars in sales. These “Billionaire Bashes”, were held around the country and culminated in a phenomenal, show stopping, sales meeting whereby the top sales people were treated to a week of pampering that only a billionaire could enjoy. She went on to create events around tour packages for Kintetsu International Express, offering slices of “Americana” to Japanese corporations. For the Black Entertainment and Sports Lawyers Association, she created a mini junkanoo festival in the Bahamas and a star studded reception for the late Johnnie Cochran in Aruba immediately following the “Trial of the Century.” Since then SNAP has continued to create unique events for companies such as American Express, the Los Angeles Marathon, the California African American Museum, Shell Oil, Arista Records, and The Tavis Smiley Group, among others.

Ginger produced multi-city tours for Tavis Smiley Presents, Blacks in Technology and Building Inroads to Technology multicultural tours. These events included a two to three-day expo with over 70 vendors, a symposium with keynote speakers such as Steve Ballmer of Microsoft, Quincy Jones and Sinbad for an audience averaging four thousand people, as well as full day of workshops and panel discussions. She has also produced Smiley’s State of the Black Union events which drew crowds of over two thousand per event. Most recently, in the fall of 2011, Campbell produced a five-city Talented Tenth tour for Smiley, visiting Historically Black Colleges and Universities (HBCU’s) and high schools around the country

Ginger has an extensive museum background, having created and produced events as well as doing marketing and public relations for the California African American Museum for the past nine years. She has produced several galas and receptions in conjunction with various museum shows. She created, produced and performed marketing on An Evening of Mystery and Ears are Burning, Children are Learning, a multicultural children’s book event. Both programs have been held at the museum and promote literacy, a cause in which Ginger is very passionate. She is planning to tour Ears are Burning, Children are Learning nationally in 2006.

She served on Museum Marketing Roundtable, a group comprised of Los Angeles area museums. In addition she worked with the Japanese American National Museum, the Chinese American Museum and Self-Help Graphics on a collaborative exhibition entitled Finding Family Stories.

Ginger also helmed public relations campaigns for several exhibitions such as Hair in African Art and Culture, Brown v. Board of Education, Finding Family Stories, Close Up in Black and the African American Journey West among others. She created the marketing strategy for the museum’s re-opening in 2003 and developed an aggressive campaign to broaden the reach of the museum by capturing new markets. She worked with a production team to design a stellar broadcast PSA that the museum plans integrate into its marketing campaign in the near future.

For the past nine years, Ginger has produced the Los Angeles Marathon 5K Run/Walk, which is held in conjunction with the Los Angeles Marathon, a world-class race. In addition to handling all the logistics for the event, she also secures entertainment and media partners to increase the reach and enjoyment of the event in the Los Angeles market.

With the inclusion of publicity and marketing services, Ginger now provides a turn-key operation for her clients. With her knowledge of the entertainment and arts communities, Ginger has worked with to develop publicity opportunities with some of the industry's brightest stars—Stevie Wonder, The Temptations, Diana Ross and Boyz II Men, just to name a few. Other clients include The City of Hope Medical Center and Beckman Research Institute, Exposition Park, and the NAACP Image Awards. In addition, she has produced events for Magic Johnson, the Supremes, Michael Jordan and other high profile celebrities. Ginger specializes in the arts and entertainment industries.

Ginger has worked extensively with the health care market. She consults with City of Hope on its many fund-raising events (i.e. Walk for Hope publicity in 17 major cities, Workout for Hope and Jump for the Cause events). She also performs marketing and publicity for Research Centers in Minority Institutions at Charles R. Drew University, working with its telemedicine and other ground-breaking technological programs that aid minority markets, as well as the Los Angeles Eye Institute.

Her event production, promotion and publicity abilities as well as her bilingual skills add dimension to our outstanding staff of producers. A Chicago native, Ginger’s travels have allowed SNAP to produce events wherever her clients’ imaginations can take them.

Ginger has one daughter, Myko Lyric, who is a budding associate producer.