When COVID-19 hit, the news media was lamenting the plight of seniors and what graduation would look like during a pandemic, but we at SNAP were thinking about another rite of passage—senior prom and what it would mean if the students didn’t have one.  We created a concept and pitched it to LA Unified for a fast paced, high energy, 3-hour event with celebrity involvement, giveaways and hot DJ’s that not just the student, but the whole family could enjoy.  We solicited “shout-outs” to the students from celebrities such as Magic Johnson, Estelle, Tichina Arnold and Los Angeles Laker Danny Green.  We secured video performances specifically tailored to LA seniors from recording artists and identified companies such as adidas, Bigelow Tea, McDonalds, Disney and PINK by Victoria Secret to provide prizes and giveaways, which we did through the chat function.  Three local DJ’s provided the music for the prom and we even got a live appearance by Justin Combs, Sean “Diddy” Combs son.  We presented the prom on LAUSD’s secure platform, Microsoft Live and the over 33,000 seniors enjoyed a magical event—in the comfort of their own homes. 

SNAP produced this one-of-a-kind tour designed to help women aged 35-65+ get real answers from medical and functional medicine practitioners about hormones, perimenopause and menopause.  We researched and identified event sites, medical and functional medicine experts on a range of topics from the ideal perimenopause and gut health to emerging therapies in both Los Angeles and Atlanta to produce events with over 25 speakers in each market in Ted Talk format.  

Additionally, SNAP produced the show, wrote event scripts, identified and secured vendors, created the website wireframe and content, provided all social media content, managed registration, identified partners, led the press initiative in Los Angeles to create a safe and informative space for women on a topic that has been whispered about, but never dealt with head-on until now.  From 2020-Spring 2022, we produced 4 events virtually, recording 20-25 experts that garnered an international audience.  The virtual events had an attendance of over 4000 globally.  In the Fall of 2022, we are producing the event in-person with 25+ speakers, Table Talks so that the attendees can talk one-on-one with a medical expert and have incorporated the WisePause Lifestyle Showcase where brands who provide health, beauty, smart devices, and nutraceuticals to this demographic have the opportunity to introduce their products.  SNAP is also managing all exhibitors, press as well as food and beverage and show production.

SNAP produced the first ever FemAging event to allow makers, health investors, and the interested public to understand the health gap in women 40+.  We researched and conducted outreach to experts in tech, wearables, investors and medical professionals to speak, designed the program, recorded the experts, designed the press initiative and secured interviews to present a 2-hour, 4 segment virtual discussion on this emerging market, was repeated twice in 2021 and are currently planning 2 events for 2022.

GLAAACC chose SNAP to write the script for over 30 speakers and create the run of the show for its 27th and 28th Annual Economic Awards dinner.  The event, which honors civic and business leaders from all industries, is one of the premier galas in Los Angeles.

Amid COVID-19 concerns, the Leimert Park Village Book Fair decided to go virtual and came to SNAP to handle all the details.  We created the run of show, recorded the best-selling authors and speakers for the event, scripted the MC, worked with our editor to make the event pop, and put together an 8-hour event that rivaled their in-person events and created a national splash!   The 2022 event in currently in production with a wide variety of noted authors and speakers.

SNAP was hired to produce an event at the California African American Museum to celebrate trailblazing women leaders in variety of industries: legal, political, non-profit, media/entertainment, civil right, labor among others. We managed all food/beverage, created the run of show, production schedule, coordinated all speakers, liaised with the venue, beautified the museum with flowers and décor, identified entertainment and managed an event that befitted the caliber of women being honored.

SNAP Productions handled the publicity for the iconic hip-hop snack brand, working with them to promote product launches with new artists as well as strategic partnerships with retailers such as Best Buy, Walmart, Target, and Sam’s Clubs.

SNAP was selected to handle all marketing, PR events and promotions on behalf of the authors for their first book, Pruno, Ramen and a Side of Hope: Stories of Surviving Wrongful Conviction.  SNAP developed the press and social media strategy, created all press releases, website content, pitched all local and national media and executed the logistics for a five-city promotional book tour.  Additionally, we produced and secured talent for the Pruno, Ramen and a Side of Hope audio book, attracting such notables as Whoopi Goldberg, Bill Kurtis, LisaGay Hamilton, Ashley Judd and Wren Brown, among others.  The audio book was nominated for an Audies Award in February, 2017.  Since that time, we have initiated PR and marketing campaigns around their new non-profit, The Pruno Fund, and are producing a signature comedy fundraising show.  We are also launching the Pruno Fund’s Speaker’s Bureau where we have created the wireframe for the website, identified exonerees to participate and have conducted marketing to businesses across the country for bookings.  We are working on a new audiobook series where exonerees tell life stories and are securing talent deals now for narration.  We also completed shooting a :90 promo for the newly launched Pruno Fund Speakers Bureau and have produced a 5-part virtual series entitled Conversations, featuring 10 exonerees—what their experience was like, how they got through it and what they are doing now to improve the criminal justice system.